As part of The Other Art Fair in London in October, the Saatchi Art team interviewed Fair Artists about their work. Here I am talking about preparing for the Art Fair; and how I like to help my audience engage with my work.
The Other Art Fair was an intense experience - physically and emotionally. Spending 4 days in the presence 120 artists, countless collectors and art fans, and many art world luminaries was exciting, inspiring and well, extremely tiring.
“It’s like having spent 4 days at a rave - sober!” summarised another artist.
Today’s Tuesday and it’s back to a reality of sorts. Today I have no stand wth my latest work, no audience, no one to sell to and no one to talk to. For some of us TOAF artists this is a good thing as at least 2 of the cohort have lost their voices, several others had sustained ‘standing on a nail’ type injuries, and all of us are now better at talking about what we do and perhaps resorting to ‘The Apprentice’ style tactics.
Personally I found the experience a wonderful way to meet people interested in my work. I thoroughly enjoyed both the quizzical looks and the laughter and enjoyment my work inspired in TOAF visitors. Being able to explain and discuss my work with real arts lovers and collectors was amazing. And I’m pleased to say ‘They got it… and for the most part they loved it”. I am so overwhelmingly pleased that my work struck a chord with this vibrant audience.
I’ve made friends with artists producing awesome work: Ben Buckley, Ben Parker, Julia Vogl, and Yukako Shibata (check them out) to name but a few. My mailing list is extremely healthy, and my little black book of art world contacts is growing. I’ve met dealers and consultants and gallerists, and whilst my I didn’t sell out, I’ve learned all about how art fairs work and how to sell and I’d say The Other Art Fair was a success and I’d love to come back next time.
Thank you to The Other Art Fair Team!
I mean... not literally.. whatever that means, but I have a few spare tickets to the Other Art Fair next week. Get in touch if you'd like a Friday Night Private View Invite or a weekend pass.
The Other Art Fair "promises 120 of the UK's best emerging and undiscovered artists and a whole bunch of other cool stuff including a dining experience by Martin Parr".