As an artist and technologist I recently gave a talk at Ull Conf (a conference about thinking different) in Killarney, Ireland. My talk was titled Art NotWork: A Manifesto. I want to convince you to make more art and do less work so I’ve shared a transcript of the talk here…
WHY AM I SHARING MY ART NOT WORK STORY?
Like so many of us I do more than one thing. Actually I do lots of things, but broadly they fall into two areas: I am a mobile technology consultant, strategist, writer, occasional entrepreneur (which I class as work), and I also make art — so I am an artist. And to be honest I struggle with doing two things that are so diametrically opposed to each other.
SO I DEVELOPED MY MANIFESTO
I needed a way to rationalise things; the two halves of what I do and who I am. I’ve been trying to create my own sense at the intersection of art and technology for at least 20 years. This manifesto is not finished, perhaps it never will be but I’d like to share it wth you.
ART NOT WORK.
A call to action
Work is not enough. Not for me. Not for you. Not for the future.
We need art in our lives.
We need it more than ever today as we face an uncertain future. A future in which Work might not exist. You’ll need art when the revolution happens!
WORK CONSTRAINS US
Sitting at a desk with appropriate equipment. Wearing reasonably sensible clothes. Researching, talking, agreeing, reaching consensus. Using technology, and for many of us hastening the pace of technological change.
ART FREES US
Smearing paint around the place and inhaling a little glue. My art, which might be mixed media assemblage, or extensive use of post-it-notes and sharpies, or graffiti canvases exploring the monotony of internet culture, or a video parody of startup founders, or standing on a stage convincing people to make art — Art is a way for me to think about the pace of technological change; to share ideas with others, to enable my audience to experience something new or unexpected. Whatever our art (contemporary art, theatre, film, literature, music or games) art enables us to think about the world today, and the world we want to live in tomorrow.
Work is: Meeting a brief, Delivering.
And in line with today’s trends it’s ‘the cult of done’. It’s minimum viable.
You meet the brief someone else has set, then you stop.
Art is: Exploring, Thinking, Playing, Trying, Making, Loving, Caring, Laughing, Crying, Laughing some more, Challenging, Arresting. Art doesn’t stop.
Making art is about thinking. Thinking wider, deeper; thinking more. Thinking different. Work constrains how we think. And tells us when we can stop.
WE’VE BEEN EDUCATED NOT TO THINK, BUT TO WORK
From our first day at school. If we study and get our qualifications there are great rewards; we may get to do ‘important work’ — perhaps in technology or business; perhaps work that will shape the future. But to ‘be able’ to undertake that ‘important work’, most of us have studied the accepted rules and processes at University or Business School. Work for so many of us is formulaic; we gather data (about what’s happened in the past to make decisions about what to do in the future), we draw diagrams and charts that back up a hypothesis so we don’t have to personally develop an opinion. We work within the rules so we don’t break anything.
Art School on the other hand ‘teaches you’ to unlearn the rules; that there are no formulas through which to create. There is no right or wrong; and that art is not created through consensus.
There are not enough artists shaping the future, for my liking.
Our focus on work without space for art and critical thinking puts us in a dangerous position. We live in interesting times; new opportunities are being developed at lighting pace but we are less and less able to make sense of where we are headed. ‘Futurologists’ (a rapidly growing breed) are predicting all sorts of outcomes; but the one that we all really need to think hard about now is this:
Manual Work — well you may say ‘fair game’; the robots will do it more cheaply. You might believe that is a good thing. You may believe that with better education, manual workers can find intellectual work instead. But these experts predict that this decline is not limited to manual work. And of course we all know they’re right. Intellectual work can be done by algorithms.
WILL YOUR JOB EXIST IN 20 YEARS?
Or will you be redundant?
ACTUALLY, A LOT OF WORK IS BEING MADE REDUNDANT TODAY
When will get scared about this? When will we take a stand?
AND WHAT WILL THE NEXT GENERATION DO? My daughter is 2 years old so in 20 years she may have been to University and be about to embark some sort of career. But in what, exactly?
EDUCATION IS PREPARING THE NEXT GENERATION FOR WORK-AS-WE-KNOW-IT
But how will they cope in 20 years time when there is less work? When work is ‘not as we know it’ — but that the education system was too slow to keep up?
How ‘expert’ or intellectual will her generation need to be to find work, and their place in society? And how will her generation gain experience in their profession if the ‘early career’ level jobs can be automated?
WE MUST THINK HARD ABOUT WHETHER A WORLD WITHOUT WORK IS WHAT WE WANT.
Many see good in this vision. You may believe that paying everyone the same “universal wage” to do nothing is a good thing. I believe people will feel they have lost something. Opportunity. Choice. And if one of the ‘jobs to be done’ of employment (of work) is to give people purpose and satisfaction, what fills that void?
The world will have transformed over night but no one will have put anything in place to help people adapt. Whilst jobs will be lost, others will be created, but they’ll require different skills. Will governments be able to support this rapid shift?
THIS ISN’T JUST HAPPENING TO US. WE ARE ALL HELPING TO CREATE THIS FUTURE.
For many of us our work, is helping to bring about this vision. Those of us who work in technology are hastening the pace of change. At the same time, we are so preoccupied with work that we don’t think enough about the future we are creating.
SOME HOLD THE VIEW THAT INSTEAD OF WORKING, WE WILL MAKE ART.
Whilst I’m advocating we make more art now, that’s because I don’t want us to sleep walk into a world in which there’s absolutely nothing else to do.Art, in that vision of the future is the pacifier; the thing that stops the people from revolting. Indeed art is safe from disruption as long as it’s irrelevent. If you look closely, the people building AI and driverless flying cars, aren’t talking about art at all. Maybe they think art is just a frivolous activity, escapism, rendered safe as it’s unimportant.
SO WILL MAKING ART ALTER OUR COURSE?
If art becomes something that more of us do with increasing satisfaction and impact; It could help to shape the future. It should not just be technology and technologists that shape the future for everyone. We need balance and I believe that balancing force is art.
In our work in flux, Art will be an important force in challenging the new power structures. And by this I don’t mean new governments, I mean that new unelected corporations hold way more power than nation states. It is not the governments we elect (or don’t) that are driving this; that are in control.
PEOPLE WHO CHALLENGE TECHNOLOGICAL ‘ADVANCEMENT’ ARE LABELLED LAGGARDS.
The socialist vision of the sharing economy couldn’t be farther from the intent of many ‘sharing economy businesses’; the new middle men; squeezing the working classes. The gig economy — another innocuous term to describe the abolition of workers’ rights. But challenge them and you’ll be accused of being old fashioned, of not understanding innovation rather than being seen as an intellectual thinker, challenging a future they might like help to design better.
There is an opportunity to get involved and help create a future world you want to live in; but only if we start thinking; questioning, challenging.
WE MUST CHALLENGE OURSELVES: IS THIS WHAT WE REALLY WANT?
We should make space to think; hear the arguments; envision the future as it’s been described. We should imagine ourselves in it; what we’ll be doing, how we’ll live; how our children will live.
Art offers us the space to think.
I urge you: make more time in your life for art. Challenge yourself. Through art, we can discuss, debate, and question. For the benefit of future generations, start now. Go see more films, read more books, see more plays, wear amazing fashion you might not normally wear, listen to music you’ve never heard of, write, share, cry, laugh, love, play, explore, imagine, dream, and above all else, question.
Make Art. Not Work.
Because Work is not Art, and Work is not enough.